On 14th April 2008 at the Hammersmith Novatel; George and Jane will have just 30 minutes to create a winning look and must demonstrate an acute understanding of Autumn/Winter 08/09 fashions. Their work will be judged by some of the most successful names in British hairdressing before a nail-biting wait to see if they have made it through to the Grand Final in London.

Hairdressing talent alone is not enough to win this incredible award. The hair, make-up, model and clothes styling must connect with razor-sharp precision to create an image that's worthy of gracing the pages of a top fashion magazine.

Andrew Collinge, a judge at this year's event explains the secret behind a winning look; "When you're judging so many entries, there has to be something that stands out and makes a difference. For me this means a fantastic model and a beautifully executed hair cut and colour."

Only five teams from the event will make it through to the Grand Final in June. The overall winner of the L'Oréal Professionnel Colour Trophy will pick up a once-in-a-lifetime prize package which includes a five-star all expenses paid trip to New York and a photo shoot with British style bible Vogue.

"The huge number of entries in this year's L'Oréal Professionnel Colour Trophy reflects the value our industry places on competitions of this nature," explains hairdressing guru Charles Worthington. "The pressure and excitement of competing pushes stylists to their highest creative level and the prize package is a dream come true for the winners."